• *** Read the Reveiws ***

    “Kent’s eBook course, The Sales Copywriting Master Class, imparts priceless lessons and tools for the professional copywriter. After poring over the dynamic lessons and exercises, I began implementing Kent’s tools and strategies immediately, with phenomenal results. The number of unique visitors to my healthcare website, Medtopicwriter, increased a whopping 60 % within a very short time; I also landed 5 new accounts during that same period with more in the works. My newest website is sure to start out with a bang, since I’ve used Kent’s invaluable copywriting strategies. Thanks Kent!”

    Samantha Gluck – Owner: All Media Freelance, LLC: www.freelancewritingdreams.com

    “This is more than just an e-book. It’s a comprehensive programme that can help you transform your business and accelerate your sales. I think this is an excellent resource for marketers, managers, and others who wish to amplify their sales. It is a complete step-by-step program. It offers some powerful strategies for enhancing the success of your promotional material. The methods are simple, yet effective. Complete with lots of examples and exercises for you to work with.”

    Lilach Bullock – Managing Director: Network Waves: www.socialalable.co.uk

    “As a blogger I have products to sell and promote and quite often the resistance that I feel is resistance towards writing the sales copy and not actually writing the products themselves. It’s the fear of the sales page that is preventing me from getting my ebooks uploaded and online.

    I am fascinated by conversions, as an unsexy transport blogger I have a terrific conversion rate. On another of my sites where I write solely about blogging I have a crap conversion. On my personal sandpit site I have increased my page views from 1,000 a month to 24,000 since I have read the Sales Copy Master Class, so I know the Sales Copy Master Class has helped me to engage my readers better. Last week I wrote a post about digital share cropping. 32 Tweets of the post and 6k of page views. On digital sharecropping! Not exactly a high traffic subject but…. that’s the Kent Austin influence on my writing.”

    Sarah Arrow – Pro blogger: www.birdsontheblog.co.uk

    “I wholeheartedly recommend the Sales Copy Master Class to business owners and marketers alike. Every page is full of proven techniques that you can put to use straightaway. It’s an indispensable guide to writing winning sales copy, which you’ll return to again and again. It will literally change the way you promote your business’.”

    Steve Oakman – Managing Director: Concentric Marketing: www.concentricmarketing.co.uk

    “I’ve had a read through and found it to be compelling, easy to understand and well written. Also, engaging, which is key to keeping the reader involved when reading about sales, and it walks the talk! I really liked the fact that you included quotes and real-world examples to illustrate various points, this makes it easy to relate to and easy to follow. At 116 pages, it seemed quite long, but I followed the suggestion of dipping in and out to what I needed and this was entriely possible in the way it’s formatted. I picked up some good tips which I will implement asap."

    Cémanthe Harris – Owner and Founder – New Media Angels: www.NewMediaAngels.com & Social Influence www.socialinfluence.org.uk

    “The Sales Copy Master Class is a fantastic business resource, as well as being a model of concise writing! I’m working my way through the course and have already learned some powerful strategies for improving the impact of my sales messsages. I’ve also distributed copies around the office for use by the sales and marketing team”

    Norman Campbell – Managing Director: www.emarket2.com

    “The great thing about this copywriting course is that the step-by-step lessons make it quick and easy to work through and see results. Other programmes I’ve seen have been a ‘pick and mix’ collection of techniques and ideas but without a clear structure. The concise format also makes it the ideal learning tool for busy marketers who lack the time to attend a live copywriting seminar. Its relaxed, conversational tone also makes it a pleasure to read. Highly recommended.” “

    Hayley Norman – Managing Director: www.theprlgroup.co.uk

    • Get Your Full Version PLUS Free Bonus Modules

    Get the Sales Copy Master Class for $9.99


    If you’ve arrived at this website because you’re looking for clearly explained information on how to write effective sales copy, then you won’t be disappointed. You’ll also become part of an elite, because only a very small minority of marketers and business people genuinely understand the skills you are about to learn.

    Welcome to an exclusive club!

    Good copywriting is the lifeblood of effective sales and marketing. Whatever your line of business, the ability to write effective sales copy will place you head and shoulders above the competition. But writing great sales copy is not as difficult as many copywriting ‘experts’ would lead you to believe.

    The facts without the fluff

    The Sales Copy Master Class is my jargon-free, step-by-step, no ‘BS’, no padding copywriting programme.

    It’s the product of my many years front-line experience as one of the UK’s most successful sales copywriters, and there is nothing else like it. It shows you everything you need to know to become an effective copywriter – fast! Written in clear, jargon-free language and presented in easily assimilated step-by-step sections, The Sales Copy Master Class contains all the information you’ll ever need to learn to market your business like never before.

    A complete learning programme that takes you step-by-step through the process of becoming an effective copywriter

    And it’s here in full. The Sales Copy Master Class is not a thinly disguised ‘sellathon’ for other products, or ‘part one’ of a series sold as a sweetener to entice you into spending more money. The Sales Copy Master Class is a complete, stand-alone copywriting programme, entirely original and researched, developed and written exclusively by the author.

    Here’s just a taste of what you will learn in The Sales Copy Master Class:

    1. The #1 rule when writing effective sales copy… (It’s not what you think!) – page 10

    2. How to formulate a killer USP that sets you apart from the competition – page 12

    3. Why feature-driven sales copy doesn’t work and exactly what you can do about it – page 17

    4. The secret of creating effective headlines – and why most people get it wrong! – page 21

    5. How changing just ONE WORD in a headline transformed a dud advertisement into a mega success that ran for ten years – and how you can tap into this powerful psychological formula (and, no, it isn’t the word ‘free’!) – page 21

    6. ‘What’s in it for me?’ Understanding the psychology of the buying process – page 30

    7. The powerful three-step psychological sales copy formula that compels people to take action – page 47

    8. ‘Wet Fish Sold Here’- the little-known rule that distinguishes the professional copywriter from the amateur –page 59

    9. How to connect with your readers’ ‘resident emotion’ and have them eating out of your hand – page 77

    10. How to create irresistible offers to order that your reader would be crazy to pass by – page 85

    11. How to compel your readers to take action NOW – and not put off that critical buying decision – page 97

    12. The letter that alone scooped one my clients more than half a million pounds in orders in just 2 weeks – page 82

    13. The letter that brought in the equivalent of four months’ normal income for a client in just one week – page 87

    14. A nine-step tried and tested sales letter formula that is proven to work for virtually any product – page 113

    15. My 15-point pre-project copywriting research plan that enables you to begin writing with total confidence – page 115


    And that’s just the tip of the iceberg…

    Extra Bonus

    Order your copy of The Sales Copy Master Class today and receive these 2 valuable bonus modules completely FREE OF CHARGE:

    Bonus module 1 – ‘Steal my copy’ sales letter swipe file

    You’ve learned how it’s done. Now SEE how it’s done. My Sales Letter Swipe File contains a wealth of ready-written sales letters. This unique collection contains the ‘raw’ Word files for some of my best performing sales letters, all de-branded and ready to be used to inspire and inform your own writing (amounting to over 100 pages and 30,000+ words – how long would it take you to write that lot!) direct from my copy archive that can be readily adapted to your needs or serve as inspiration for your own campaigns. These aren’t just random samples. They’re real-life, tried and tested letters.

    The ‘Steal My Copy’ sales letter swipe file includes short-form direct mail B2B & B2C pieces and long-form web-based letters for internet and information marketers. This module alone is worth many times the cost of investing in The Sales Copy Master Class.

    Bonus module 2 – Google AdWords made clear (finally)

    MY NON-TECHIES Quick Start Guide to getting your website onto Google’s first page

    Pay-per-click advertising is probably the most important development in the history of direct marketing. It’s instantly measurable, infinitely far reaching and, when done correctly, extremely profitable. Get it right and your business will never look back. It’s also a notoriously slippery subject, fraught with potentially costly perils. This bonus module is my non-techies quick start guide to profitable success – Google Adwords clearly and originally explained by a hands-on expert and with the usual fluff and padding left out! (Value $47.)